And here at last is the partner who inspired the new look of our 'drink with a smile' wine. It is our White baboon, the sparkling wine from Tenuta Gorghi Tondi that will be presented at the 56th edition of Vinitaly with renewed packaging. The weight of the bottle and the majolica graphics have remained virtually unchanged to the eye, but to the touch one realises that the difference is substantial. The front and back labels have been screen-printed, as has the capsule, making the container completely plastic-free.
Taking this desire to get plastic out of the bottle literally, we thought of involving in this restyling project the association that has done more than any other, in recent years, to stir consciences to the senseless dispersal and abandonment of plastic in the environment. They are Plastic Free Odv Onluswhich is very active throughout the country with various initiatives to clean up the environment and the sea from plastic waste. Founded as a digital reality in 2019, it has reached millions of users in just a few years and today, with more than 1,000 contacts throughout Italy, it is the most important and concrete association working on this issue.
Babbìo, therefore, with its light-hearted name and appearance, becomes an ambassador of an important message. It is a label capable of embracing a transversal audience, from the Millenials to the generation of Boomers. And this is precisely its strength: to raise awareness among the public and wine lovers, through wine, on a subject that affects us all, such as plastic pollution.
The logo stands out on the 'back' of the new Babbìo "Friends of PlasticFree which identifies us as a partner of the non-profit organisation for the current year.
This edition of Vinitaly, scheduled from 14 to 17 April in Verona, will therefore be under the banner of sustainability and elegance, symbolised by Tenuta Gorghi Tondi's brand new sparkling wine classic method rosé, produced from one of the world's noblest and oldest vines, Pinot Noir, to celebrate Sicily's extraordinary winemaking diversity. Appointment for Sunday, 14 April, at 15:00, at the brand new company stand, inside the Sicilia Pavilion, to discover the graphics and to enjoy a preview tasting.
To welcome visitors, there will be a stand completely renovated for the occasion in the style of 'Gorghi Tondi', where you can take a dip in the Mediterranean and the beauty of the island.
There will also be new vintages for tasting of all our wines; from the wines, Kheirè Grillo Riserva, Rajàh Zibibbo and SorelleSala Rosso Riserva, via the lines Maioliche and Wines of Good Cheerfrom sparkling wines Palmarès,Charmat method, to the line Territorialnot forgetting our Grillo-based jewellery, Ziller47pre-British-inspired oxidative style wine and the indispensable Grillodoro,, the only late harvest muffato produced in Sicily.
You can find advance information on all the novelties at Vinitaly in the Press release to download here.
We look forward to seeing you in Hall 2, stand 31 D.
